A well thought out data strategy can be the bedrock of your business for years to come. It is not just acquiring the data that is important, but also knowing what to do with that information once it has been acquired and using it in the best possible way to drive your decision making. In this on-demand webinar, ‘How to use data to drive business growth’, Danea Chandler, Qualified Business Intelligence, Insight, and Database Management Practitioner delivered many key insights on the topic of data, from quality and data governance, to platforms and architecture, and being agile.The key issues discussed were:Why data strategy is a key building block.Setting out a data vision.How to use data to drive better decision making. The importance of data governance.Single views: customer, material, asset, vendor.Webinar: How to use data to drive business growth Event speakerDanea Chandler, qualified business intelligence, insight, and database management practitionerDanea has been working in data quality, governance, and security since 1993. She has delivered and governed master data systems in multi-million turnover businesses in B2B wholesale, retail, manufacturing, and social housing organisations. In addition to providing exceptional business intelligence and predictive analytics, Danea has been awarded fellowships from both Chartered Institute of Marketing and the Chartered Institute of Direct and Digital Marketing.
