In this exclusive interview with Kent Frederiksen, Vice President of Rewards at the LEGO Group, we explore a groundbreaking approach to corporate reward systems that’s shaping the future of employee engagement and sustainability.

What you’ll learn in this insightful discussion:

  • Innovative Reward Systems: How LEGO is integrating emissions reduction into employee bonus structures, aligning sustainability with performance incentives.
  • Data-Driven Strategy: The key data and metrics driving LEGO’s bold approach to sustainability and rewards.
  • Real-World Impact: Examples of how this strategy is playing out in practice, influencing employee motivation and company cuture.
  • Employee & Leadership Reactions: How both staff and leadership are responding to this pioneering shift in corporate rewards.
     

Why you should watch:

  • Gain insights into how businesses can align corporate values with employee incentives.
  • Discover how this forward-thinking strategy could inspire future hiring and performance models for companies globally.
  • Don’t miss this opportunity to learn from one of the leading figures in corporate reward innovation!

  • If you're interested in exploring how to integrate leadership strategies like these into your organisation or discussing innovative approaches to compensation design and ESG strategies, connect with Nina to continue the conversation.

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    Nina Buttle

    Partner

    Nina is a Partner at Page Executive who specialises in executive search within financial services, placing senior finance and treasury professionals, including CFOs and Treasurers, across banks, fintech, payment firms, private equity, and cryptocurrency.

  • Further clips

    The Journey

    Getting The Data Right

    Handling Engagement

    Sustainability Examples

    Measuring The Reaction

    What’s Next?

  • Page Executive is a leading executive search firm, with over 350 Principals & Partners across 139 offices in 37 markets worldwide. Discover more about us.   

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